A. Characteristics of radio and television as a medium of information
Characteristics of radio and television as a medium is as a communication process are controlled room (radio) as well as space and time (television). Between radio and television media also have responses that are different expressions of the audience. Broadcasting as a medium of radio and television output, has a function, namely to educate, inform, and others.
● Characteristics of radio as a medium of change in information about the sixties and seventies, people began to realize the switching function of the radio (role of the music industry is becoming increasingly important). Because music and the role of radio as a medium of imagination. Personality self (not to imitate the style of others) and have a good sound characteristics of a radio announcer is also needed to build the image (one of) the radio itself as well as interesting and touching the listener. Radio as a medium of imagination (because radio is the media who are blind, then the listener trying to visualize what he heard on the radio), communication (as entertainment, newspapers, trendsetters and also as a teacher) and friends (a radio listener in a personal touch, unlike television commonly seen in groups). Radio is intimate in character, in short, soon; listeners can only hear it once. In writing the script for the radio, that is preaching to the audience clearly and accurately, effectively as possible, with the number of words as little as possible.
● Characteristics of television as a medium of television broadcast information is in accordance with nature (providing the motion and synchronized audio-visual) can be enjoyed simultaneously by all societies, but it can not satisfy all levels of society. This happens because every level of society (by age, education, region, etc.) do have different preferences. Television as a process (the process of implementation of activities ranging from perncanaan-manufacture / production-to telecast / broadcasting), as the station (divided by two, namely the production and broadcasting) and as instistusi / institutional known three types (Station Public / television stations that become community milk , Government / State station / television station that belongs to Government, Commercial Station / business-oriented TV station)
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